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Welcome to our Game Changer blog!

6/28/2011

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This section features short articles, links, and real-world examples that we hope will help you change your game for the better.  Please feel free to post comments and share game changer ideas with us, too.  We're always excited to learn. 

Our first featured Game Changer is a little out there, but sometimes extreme examples can be the most illustrative.  See how Tesco used consumer understanding and insightful thinking to transform grocery shopping in South Korea. How might you capitalize on consumer behavior to meet your business goals?
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    Author

    Betsy Kirkland, Hat Trick 3C's General Manager, loves branding and marketing so much that she sees opportunities for organizations to strengthen their brands everywhere she turns.

    Author

    Gail Legaspi-Gaull is the founder of Hat Trick 3C.  She lives and breathes marketing - sometimes to the consternation of her husband and kids.

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