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Pay-to-use-Restrooms & Airline Baggage Check-in at Metros

8/2/2011

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Two companies abroad are rethinking the customer experience.

2 the Loo in Amsterdam, tapping into the frustration of finding decent restrooms when one is out and about, provides clean restroom facilities for a fee.  As a mom of two young children, I would likely take advantage of an offering like this. What do you think?

Meanwhile in Delhi, the metro authority now offers baggage check-in service for domestic airline passengers.  There are many reasons to love this idea, but I particularly find it inspirational on two fronts: 1) it takes an insightful look at the entire breadth of the customer experience for plane travelers 2) in doing so, it crosses "supply chain ownership" boundaries.

- GLG

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    Author

    Betsy Kirkland, Hat Trick 3C's General Manager, loves branding and marketing so much that she sees opportunities for organizations to strengthen their brands everywhere she turns.

    Author

    Gail Legaspi-Gaull is the founder of Hat Trick 3C.  She lives and breathes marketing - sometimes to the consternation of her husband and kids.

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