How We Play
You probably are familiar with the term "hat trick" and what an amazing accomplishment it is to score three consecutive goals in a game. It's the perfect example of a team performing at its absolute best (or luckiest), which is what we strive to achieve every day for ourselves and for our clients. You're wondering about the 3C part, though, aren't you? 3C refers to Customers, Competition, and your Company. Simultaneously scoring in each of these three areas is a marketing hat trick in our book.
What makes us a bit different and maybe even a little OCD, is that we're all about the marketing hat trick. It's practically a way of life for us. We believe the only path to sustainable growth is by paying obsessive attention to all three circles.
What makes us a bit different and maybe even a little OCD, is that we're all about the marketing hat trick. It's practically a way of life for us. We believe the only path to sustainable growth is by paying obsessive attention to all three circles.
Our Other Guiding Principles
Knowledge Transfer
You know your company and business best. We eat marketing for breakfast everyday. Sounds like a match made in heaven. By sharing knowledge with each other, we elevate each other's game. When we engage with a client we soak up as much as they will share and then some. Our outside perspective can uncover new insights and create the basis for new ways of doing things. Plus, when the project is over, we hope that some of our marketing expertise rubbed off on the client. There's a reason our marketing consultants are called "coaches." We understand that part of our mandate is to leave every client with better marketing skills than when we started.
Respect & Discipline
Maybe it's the bit of Tiger Mom in our founder, but respect and discipline are part of our DNA. We respect your expertise, budgets, and time lines. We respect your ideas and concerns. We have the discipline to make sure that the best ideas in marketing and the clearest strategies are being put to work for your business. We hope you'll respect our approach and have the discipline to put some of our ideas into action.
Passion
It's been said that if you find a job you love, you'll never work a day in your life. We love what we do and most days it really doesn't feel like work at all. We love what you do even if we haven't already met and even if you do something other people find boring or awful like podiatry. We are fired up by people who have a passion for their business. People like you.
You know your company and business best. We eat marketing for breakfast everyday. Sounds like a match made in heaven. By sharing knowledge with each other, we elevate each other's game. When we engage with a client we soak up as much as they will share and then some. Our outside perspective can uncover new insights and create the basis for new ways of doing things. Plus, when the project is over, we hope that some of our marketing expertise rubbed off on the client. There's a reason our marketing consultants are called "coaches." We understand that part of our mandate is to leave every client with better marketing skills than when we started.
Respect & Discipline
Maybe it's the bit of Tiger Mom in our founder, but respect and discipline are part of our DNA. We respect your expertise, budgets, and time lines. We respect your ideas and concerns. We have the discipline to make sure that the best ideas in marketing and the clearest strategies are being put to work for your business. We hope you'll respect our approach and have the discipline to put some of our ideas into action.
Passion
It's been said that if you find a job you love, you'll never work a day in your life. We love what we do and most days it really doesn't feel like work at all. We love what you do even if we haven't already met and even if you do something other people find boring or awful like podiatry. We are fired up by people who have a passion for their business. People like you.
