It can't be said enough. Everything you do, say, show, promote, post, provide, sell, tweet, create .... represents your brand. This is even more true in the era of the internet and viral media.
Jack Daniels shows us how even communication from their legal department supports the brand and its promoters. See how the brand responded to an author who used the brand's signature label as inspiration for his book jacket. There are several articles out there covering the story, but here's a source we wouldn't normal cite: The Journal of the American Bar Association.
How does legal represent your brand?
Jack Daniels shows us how even communication from their legal department supports the brand and its promoters. See how the brand responded to an author who used the brand's signature label as inspiration for his book jacket. There are several articles out there covering the story, but here's a source we wouldn't normal cite: The Journal of the American Bar Association.
How does legal represent your brand?
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